The city of Paris officially saying au revoir (goodbye) to the love lock tradition as it has started removing padlocks from the Pont des Arts.
Reason - sections of the bridge's fencing has started to crumble under the weight of all the 'love'.
For years, visitors have been attaching locks with sentimental messages to the bridge in symbolic acts of affection. Some further seal the deal by throwing keys into the Seine River below.
According to CNN Travel, the tradition is believed to trace its origin to a 2006 Italian young adult novel-turned-film which started in Rome and spread to Paris in 2008.
But by 2012, it began to pose a problem as sections of fencing on the Pont des Arts crumbled under the locks' weight.
Graffiti, pickpockets and vendors selling cheap padlocks also became a problem, prompting many locals to avoid the once-picturesque promenade built in the 1800s under Napoleon.
In August 2014, the city launched an unsuccessful initiative to end the 'love lock' practice, urging visitors to instead take selfies on the bridge.
According to Lisa Anselmo, co-founder of advocacy group No Love Locks, which has fought for the removal of the locks owing to the structural and aesthetic nuisance they believe the locks cause, there are more than more than a million locks on at least 11 bridges and other landmarks, including the Eiffel Tower.