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In a digital age where public figures often share every detail of their lives, few have mastered the art of selective storytelling like Hayet Rida.
Known for her creativity, confidence, and relentless drive, Hayet Rida has built a personal brand that resonates far beyond Ghana’s borders.
Yet, despite her growing fame, her private life — especially matters of the heart — remained largely under wraps until recent tragic events stirred public curiosity.
Today, we take a closer look at who Hayet Rida is, the path that led her to the spotlight, her marriage to Lesley Kweku Amissah, and the heartbreaking loss that has left many fans emotional and inspired all at once.
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Who is Hayet Rida?
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Born and raised in Accra, Ghana, Hayet Rida’s early life was steeped in creativity and resilience.
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At just 17 years old, she moved to the United States — a major transition that would set the foundation for her future successes.
In America, Rida pursued a formal education in art and communications, areas that perfectly aligned with her natural flair for storytelling and design.
She would later enjoy a successful 13-year career in advertising, working with global brands while sharpening her skills as a strategist and creative leader.
But Hayet was never content with just being behind the scenes.
Recognising the gaps in representation — especially for plus-size African women — she courageously stepped into the public eye, using platforms like Instagram and her blog to advocate for body positivity, self-love, and cultural pride.
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Embracing the title of "Pivot Queen", she made several bold career shifts, eventually founding KHOI, a luxury jewellery brand.
Through KHOI, Rida not only showcased African-inspired designs but also told deeper stories about heritage, identity, and empowerment. Her brand quickly gained attention, positioning her as one of the most exciting young entrepreneurs to watch.
Building a life beyond fame
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Unlike many influencers who rely solely on visual aesthetics, Rida differentiated herself with her raw honesty and deeply personal reflections.
She opened up about career changes, mental health struggles, and the challenges of entrepreneurship, earning a loyal following that admired her authenticity.
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Despite her openness in some areas, Rida remained fiercely protective of her romantic life.
While many speculated about her relationships, she rarely addressed them publicly, keeping that chapter of her life private — until a moment of joy brought it into the light.
Finding Love: Hayet Rida and Lesley Kweku Amissah
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In 2024, Hayet Rida tied the knot with Lesley Kweku Amissah, a highly respected Ghanaian communications expert and entrepreneur.
The two shared a deep bond that friends and close followers described as inspiring and refreshing.
Their wedding, though elegant and tasteful, remained relatively low-key, reflecting Rida’s consistent preference for privacy over extravagance.
Images that later surfaced online showed a radiant Rida — a woman who had built so much on her own finally finding a partner to share it with.
Fans and well-wishers celebrated the union, viewing it as a fairytale ending for one of Ghana’s most admired creative figures.
Tragedy Strikes: The death of Lesley Amissah
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Tragedy, however, struck unexpectedly.In January 2025, just four months after their wedding, Lesley Kweku Amissah passed away.
The news sent shockwaves across social media and the Ghanaian creative community. While the exact cause of death has not been publicly confirmed, the loss was sudden and devastating.
Hayet Rida broke her silence with a heart-wrenching tribute to her husband, describing him as her peace, her greatest cheerleader, and the love of her life. In an emotional Instagram post, she wrote:
"I don't know how to move forward, but I will carry you with me in everything I do."
Her words captured the depth of her grief but also her resilience — traits that had long defined her public persona.
Public Reaction: Outpouring of love and support
Across Ghana and beyond, messages of sympathy and solidarity flooded in.
Fans, celebrities, and even brands took to social media to offer their condolences and praise Rida for her strength in the face of unimaginable loss.
Many reflected on how short life can be and how love, even if brief, is still worth celebrating.
Rida’s loss humanised her even more in the eyes of the public, reminding everyone that behind the carefully curated posts and successful business ventures, there is a woman living through real, raw emotions.
Respecting her privacy
As the public mourns alongside her, many have also emphasised the importance of respecting Rida’s privacy during this incredibly difficult time.
Though fans remain curious about how she is coping, there is a shared understanding that healing, much like success, is a deeply personal journey.