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38-year-old, Kanye West, is reported to release his seventh studio album, " Swish" on Apple new music streaming platform which is expected to launch later today despite the fact that Kanye is a co-owner of Jay-Z's rival streaming service TIDAL.
Jay-Z launched TIDAL in March with celebrities including Beyonce, Madonna, and Kanye on board to promote it, but within a month it had dropped out of the top 700 download chart.
Dr. Kanye West recently referred to Apple as "number one" company in a interview at the Cannes Awards.
He added, "The reason I said I didnât like Samsung particularly is because throughout my entire life, because of how my parents raised me, I have to work with the number one. I canât work with anyone but Jay Z, because heâs number one.
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"I canât be with any girl but Kim, because thatâs the girl whose pictures I look at the most and get turned on by. Iâm not going to represent any company but Louis Vuitton, because thatâs number one", Kanye said.