Ghanaian bra and lingerie expert Juliet Gyamfi is not the first woman to lea high-paying 9-to-5 job to pursue her passion.
Similar to Ghanaian musicians Wendy Shay and Sista Afia, Juliet, the chief executi officer of Beautiful Beneath lingerie shop, was a professional healthcare worker resigned and relocated to Ghana with her family. Her mission is to help women feel confident in their lingerie choice
Reflecting on her time as a full-time nurse, Juliet Gyamfi noted that many of female friends and family members frequently complained of persistent back pain after work.
Most women accepted this discomfort, relying on painkillers and massages for relief.
While working at Nordstrom, Juliet Gyamfi researched the issue and discovered th many of these women, particularly those with larger busts, were not wearing the correct bra sizes, which led to issues like side spillage.
As a lingerie expert, I highly recommend that every woman gets measured at least every three months to ensure they choose the right bras for work. This can prevent many health issues that women face."
Juliet Gyamfi talk about choosing the right bra
Juliet Gyamfi recalled a memorable visit from the stunning Pamela Watara, w struggled to find properly fitting bras. After taking her measurements and tryin new bras, Pamela realized she could comfortably wear them all day without feeling pain.
CEO of Beautiful Beneath Juliet Gyamfi disclosed that women should always choo comfortable bras. In an exclusive interview with Roselyn Felli on the Changes Lifestyle Show, she highlighted that comfy bras don’t mean that women should go for oversized bras.
"Bras are designed to lift and support your cleavage, but wearing the wrong size can have the opposite effect."
A bra that is too big may not provide the necessary support, leaving too much space for your cleavage instead."
Juliet Gyamfi says choosing the right bra prevents rash
Bra expert lingerie Juliet Gyamfi emphasised has choosing the right bras can preve rashes.
"Women who opt for lightweight bras crafted from breathable fabrics like cotton can dramatically minimize under-cleavage sweat and effectively prevent rashes.
The natural properties of cotton and similar materials promote excellent air circulation, ensuring the area stays dry and irritation-free. Choosing the right material is essential for comfort and skin health."
Juliet Gyamfi says ill-fitted bras cause discomfort
Juliet Gyamfi explained that wearing ill-fitted bras can even cause embarrassm Recently Beyonce's bra wires poked out during the 2025 Grammys which became a trending topic online.
"When your cleavage is not properly supported by your bra, they may spill out, leading to awkwardly fitting clothing
"Additionally, bra straps might dig into your skin, causing discomfort, or they may slide off your shoulders, making you feel the need to constantly adjust them."
Juliet Gyamfi says ill-fitted bras cause bad posture
Ghanaian fashion entrepreneur Juliet Gyamfi added that most women have b postures before of the ill-fitted bras that they have been wearing for year
"Pain in the neck, shoulders, back, or cleavage can lead to poor posture. Hunching forward to try to ease the discomfort is a common reaction. Poor posture can worsen neck, shoulder, or back discomfort, starting a vicious cycle."