Yesterday, the extension and wig brand Bellami Hair posted a meme to their Instagram of Jordyn Woods sporting her natural hair cut short into a sleek bob. At the top of the image, the meme states, "When Kylie Jenner stops paying for your lifestyle, including your hair extensions."
The brand then captioned the instagram, "Bad hair is just one betrayal away These memes have us lolling." The post is referencing the model's falling out with BFF Kylie Jenner after the Tristan Thompson cheating scandal .
View this post on Instagram A post shared by T E A (@hereforthetea2) on Mar 11, 2019 at 5:02pm PDT
Followers of the brand on Instagram were quick to point out that the meme and caption implied that natural hair is somehow "bad." One commenter stated, "You clearly don't know what's going on with the natural hair community and have no idea why this affects black women on varying degrees." Another left the comment, "...you cant tell someone to stop being sensitive when youve never experienced being teased and laughed at for having kinky/curly hair. So the fact that you made fun of Jordyn embracing her beautiful, natural hair, says a lot about your company."
Bellami Hair quickly deleted the insensitive post before issuing an apology via Instagram. "We would like to sincerely apologize to Jordyn Woods and our followers and for the social media post that was shared on our platform yesterday that may of offended anyone either directly or indirectly," the post was captioned. "We believe that all hair types are beautiful especially natural hair we did not want to hurt or offend anyone with our post but just intentions are not enough."
View this post on Instagram We would like to sincerely apologize to Jordyn Woods and our followers and for the social media post that was shared on our platform yesterday that may of offended anyone either directly or indirectly. We believe that all hair types are beautiful especially natural hair we did not want to hurt or offend anyone with our post but just intentions are not enough. Because of our emphasis on wigs and extensions the inclusion of bad hair was a very poor choice of words and insensitive, we sincerely apologize, this is a subjective phrase and we never wanted to target or insult anyone who chooses not to wear our products. Regardless of this apology it is unacceptable and we recognize this and will do better. We are deeply sorry to Jordyn and to anyone who was upset by the caption and post regardless of intentions we are striving to continuously expand our product lines so we can provide products that are suited for all hair types, textures, lengths and shades. We will strive to do better and be more mindful of sharing uplifting and positive content as it is never our intention to insult or attack anyone. Thank you all for bringing this to our attention and allowing us to address this with you all. Much Love A post shared by BELLAMI Hair (@bellamihair) on Mar 12, 2019 at 9:11am PDT
The brand, who specializes in wigs and extensions, admits "bad hair" was a very poor choice of words and did not mean to insult those who chose to stick with their natural hair. "...we are striving to continuously expand our product lines so we can provide products that are suited for all hair types, textures, lengths and shades," the apology continues. "We will strive to do better and be more mindful of sharing uplifting and positive content as it is never our intention to insult or attack anyone. Thank you all for bringing this to our attention and allowing us to address this with you all."