Fendi's debut couture show dubbed 'Haute Fourrure' was shown last week in Paris - a collection of 30 looks as the title suggests made out of fur.
But according to the Financial Times, one particular coat estimated to price up at a staggering €1,000,000.
The coat in question is made up of sable, one of the more valuable types of fur. But the real explanation for the exorbitant is that every follicle of fur has been coated in silver giving it a luminous effect.
The full-length sable coat is silverised to look as though it had been cast in moonlight using "a unique and contemporary luminous metallic effect to the fur, while maintaining its softness".
According to reports anti fur protesters were seen demonstrating outside the venue, despite efforts to keep the venue a secret.