While the jump in ad spend isn't surprising during the advertising-heavy fourth quarter of the year, the timing of Amazon's ad spend is intriguing.
Merkle tracked Amazon's ad spend during Cyber Weekend and found that the e-commerce giant upped its Google search ads "significantly" during the week of Thanksgiving. The agency said that while Amazon usually aggressively floods Google with search ads during Black Friday and Cyber Monday, Amazon's highest ad spend doesn't typically kick in until December.
to read more about Merkle's findings.
In other news:
Facebook has inked a deal with 20th Century Fox to distribute all seasons of "Buffy the Vampire Slayer," "Angel," and "Firefly" on Facebook Watch.
Oath has reportedly missed revenue targets for digital ads and hopes the new models will give users ways to make purchases through its sites.
The deal would make the combined company the biggest regional US TV station operator.
Soft robotics is an experimental field of robotics that draws inspiration from biology, from lizard tongues to octopuses.
Magna Global reports that global advertising is on track to increase 7.2% in 2018 to $552 billion. GroupM, meanwhile, has lowered its growth forecast for this year from 4.5% to 4.3%, reaching $543 billion.
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