It has been all change off the pitch for Neymar in recent days, with the striker sporting a new hair-do after becoming newly single.
The auction was in order to raise money for the striker's eponymous foundation, which aims to help children in need in his home country of Brazil.
It was there that Neymar debuted his new, longer hairstyle, which appeared to be more natural than his usual cuts.
The curly black locks provided a striking contrast to his previous looks, which have included bleached blond efforts and mohicans.
Among the other stars at the auction was Brazil team mate Dani Alves, whose future remains unclear amid continued interest from Manchester City and Chelsea.