Brands, celebrities and public figures from Africa are invited to join Viber’s social channel, Public Chats, to experience live conversations
Viber, one of the leading messaging and calling apps with more than 664 million unique users worldwide, announced today that it has opened its latest social channel ‘Public Chats’ to partners in Africa and the Middle East. Brands, organizations, celebrities, public figures and social influencers from these countries can now join Viber’s global platform to reach a local and regional audience.
Public Chats are live discussions that Viber users can follow, like and share with their community. Released in beta version in November 2014 with select global partners, this feature offers a new kind of social experience – tapping into live conversations from celebrities, personalities, brands and organizations. Mobile users can discover new communities, follow interactive chats in real-time and share original pieces of content with friends and contacts.
“The Middle East and Africa are important markets for Viber, and we are pleased to welcome local influencers and brands to our Public Chats platform,” said Mark Hardy, CMO, Viber. “We are sure they will enjoy chatting, commenting and debating live on this active social channel whilst sharing tips, news, and local content to our constantly connected mobile audience across the region.”
Selected partners in Africa, at Pan-African level and in key markets such as Ghana, Nigeria, Senegal, Ivory Coast, South Africa, Kenya, and Egypt, have joined Public Chats for this regional launch in a bid to be the first players to offer local conversations on Viber. African users can now start to follow them from the Viber Public Chats explore page.
Pulse Ghana, the leading news platform in Ghana, recently opened Public Chats in Ghana and were one of the first partners to join this new social channel in Ghana.
Other partners in Ghana include LIVE 91.9 FM, Ghana's leading urban youth station broadcasting; Ameyaw Debrah, award-winning celebrity blogger and social media marketer; Pulse Ghana, online news platform; Christy Ukata, Fashion celebrity, AccraWeDey, Lifestyle News Media, Circumspect, digital platform on African trends and Sena Quashie, Tech journalist and blogger.
"I joined the Viber Public Chat because I realised it is a fast growing global platform to reach and interact with the public” said Ameyaw Debrah. “I see it as an opportunity to expand my social media activities to reach existing and new audiences in the unique Public Chat format. I hope to be able to provide fun updates and interactions around me, the world of celebrity news and lifestyle, and more.”
Other Pan-African partners include Brand Africa a non-profit organisation and intergenerational movement to create a positive image of Africa, celebrate its diversity and drive its competitiveness; fashion influencer and stylist Louis Philippe de Gagoue; as well as Gareth Pon, Africa’s top instagrammer, filmmaker and social influencer with proficient knowledge in the use of mobile photography apps.
Public Chats are easy to follow from within the Viber app. Anyone on Viber can follow as many Public Chats as they like. Conversations are multi-media and include text, photos, audio, video, stickers, web links and geo-localization. Users can invite friends to follow their favourite Public Chats and share parts of these conversations. The most popular chats are featured on the home screen of Viber’s Public Chats section. Users can easily find new Public Chats through the search tab or access a chat directly via a customized URL.
Global brands, celebrities and public figures on Public Chats include online media platforms such as Huffington Post, Mashable, BuzzFeed and the BBC; the Prime Minister of India, Narendra Modri; Pop star Pixie Lott and Model and Actress Karolina Kurkova.
Follow PulseGhana on Viber at http:/viber.com/pulseghana