Airtel is Ghana's Most Influential Telco on Social Media

sQuashie

January 13, 2016 11:16 AM

Airtel Ghana has emerged the Most Influential Ghanaian Telco on Social Media for 2015 according to the annual comprehensive Ghana Social Media Rankings.

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Airtel Ghana has emerged the Most Influential Ghanaian Telecommunication Company on Social Media for 2015 according to the annual comprehensive Ghana Social Media Rankings.

Due to their various social media activation and promotional campaigns in 2015, they topped the most talked about Telcos overtaking MTN Ghana and others to become leaders in their industry.

Facebook, Twitter, Instagram and YouTube were the various social media platforms considered with their Engagements, Post Reach and Mentions which validated the opportunities they created for themselves through Ads in 2015.

To read the full 2015 Ghana Social Media Rankings report, kindly visit www.cliqafrica.com/gsmr

With analysis from the 2014 rankings, Airtel Ghana and Vodafone Ghana overtook MTN Ghana who were in leading position. Tigo Ghana also dropped 3rd to 4th with Glo Ghana and Expresso remaining in their 5th and 6th positions.

NB: Final Data used for all Rankings were recorded on the 28th of December, 2015 and Figures (GSMR Score) on the attached chart are calculations from Social Media followings, Engagements, Post Reaches and Mentions.

The GSMR score is derived from various followings on Facebook, Twitter, Instagram and YouTube with data on Engagements, Posts Reach and Mentions.

The 2015 Ghana Social Media Rankings is conducted by Avance Media and CliQAfrica in Partnership with Dream Ambassadors Foundation GH, Royal Scene Media and GetGhanaOnline.

To watch various visuals on the rankings kindly visit, http://bit.ly/2015gsmr

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sQuashie