Herbert Mensah says sports is a big business but should be presented well.
Various sports federations in the country lack the finances required to develop their disciplines, and the former Asante Kotoko Chief Executive Officer believes the lack of understanding of the game, makes it difficult to acquire sponsorship.
According to him, sports is a big business and raising money is not about the position you hold but the faith and imagery in which you convey to the world.
"Football is a big business and we need to change the way and structure in which football is run and understood in order to attract and to explain to people in football, then and now, try to explain to people sports management, trying to explain to people in the GOC now that raising money is not about the position you hold but the faith and imgery in which you convey to the world. That's the first thing," the president of the Ghana Rugby Association said in an interview with Accra-based radio station, Happy FM.
He added that, the global world have a choice to either associate their brand with you, or decline. He reckons the image of your brand and what you stand for is key to the success you endeavour.
"You take into the globalisation of who you are, then you take into the imaging of which you stand for and those who stand by your side; and the global world has a choice.
"If they stand by you and say 'these are people that we trust, these people vision is not based on theoretical document, but they are people that we actually trust enough to decide that we will not sponsor Miss Ghana, Miss Malaika, but we will put the money into soccer or into the football club; that we do sponsorship for this, but we will bring it here, that we do structure our CS our programme that will lead to the development of sports and training for the youth. It's a far more complex and capital," he said.
Mr. Herbert Mensah related the search for sponsorship to grow sports in Ghana men seeking a relationship. According to him, a man will only be ready to give his money out to a lady he deems beautiful.
"As men we all know who a pretty lady is, we all have our taste, that's same way with money. Good money does not chase bad money, and when it does not know, it looks at the face of the person asking for the money.
"If it doesn't like it, it gets nothing. So when it gets bad, we just simply turn the system upside down and I am not sure the system or Ghana is ready for that yet," he stated.