A double by Junior Stanislas inspired Bournemouth to a 6-1 Premier League thrashing of Hull on Saturday and make it a miserable start for Mike Phelan in his first match as permanent manager.
Stanislas' brace plus goals by Charlie Daniels, Callum Wilson, Steve Cook and Dan Gosling -- Ryan Mason getting his first for Hull -- extended the Cherries unbeaten run to six matches.
Defeat for Hull deepened the crisis enveloping the club as after a bright start to the season with Phelan as caretaker manager -- after Steve Bruce walked out -- they have not won in their last six Premier League games.
The hosts had the perfect start as Daniels was on hand to knock in on the rebound after Stanislas's shot had come back off a post.
Bournemouth ran affairs with former Liverpool player Jordon Ibe controlling the game.
He set up Callum Wilson but his effort was saved by Gordon Marshall and it was the 20-year-old Ibe who teed up the same player minutes later only for the latter's effort to beat the keeper but come back off the post.
Both Ibe and Stanislas then had decent efforts but no reward, the former's shot going over the bar and the latter's was goalbound but then took a deflection for a corner.
However, totally against the run of play Hull drew level, their signing from Spurs Mason scored -- a big deflection helping to outfox Artur Boruc -- after Bournemouth had given the ball away deep in their half.
Cook made superb amends for having been responsible for giving the ball away for the Hull goal as he headed home, from Stanislas's freekick, to restore Bournemouth's lead four minutes from half-time.
The hosts went into the break in far better cheer as the impressive Stanislas added a third from the penalty spot.
Stanislas wrapped up the points early in the second-half tapping home after being set up by Adam Smith.
Stanislas' wonderful all round display saw him turn provider for the Cherries fifth as he turned Scotland international Robert Snodgrass inside out passed to Joshua King whose cross was nodded home by Wilson.
Hull were out on their feet and Bournemouth added a sixth, Gosling getting his name on the goalsheet with sweetly-struck effort from the edge of the area.