#PulseElection Insights How the Mahama "Usain Bolt" photo broke the internet and boosted his campaign

How did the Mahama swag photos affect his political campaign? The #PulseElection Desks brings you our comprehensive Sentiment Analysis on how social media received the photos.

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On Tuesday, President John Mahama shared pictures that put a more “playful” twist on his election campaign.

The photos have since attracted various social media users, with the overall effect being positive.

The picture gained Mahama, who is hoping for another term in office, 2,225,806 eyeballs.

  play The picture gained Mahama, who is hoping for another term in office, 2,225,806 eyeballs. (Pulse Ghana)

 

Naturally, 2,225,806 people, one way or the other came, across or interacted with the photo on their timelines.

Surprisingly, females, who were thought to be more attracted to the President, seemed not to bother, as statistics show that men constituted 2,036,612 of the interactions on this photo, which is 91.5% of all interactions.

  play Female interactions on the picture were just a measly 189,193 which is 8.5% of the total impressions. (Pulse Ghana)

 

Female interactions on the picture were just a measly 189,193 which is 8.5% of the total impressions.

Sentiment analysis by the Pulse Election Desk shows that more people had a positive reaction to the photo than those who thought the picture would generate a negative impact on President Mahama’s election campaign.

  play Sentiment analysis by the Pulse Election Desk (Pulse Ghana)

 

However, the total number fell short of the 65.2% people who only had a “meh” reaction to it.

Though Twitter has been predicted to be a dying social media platform, the viral photo generated more views on the network than anywhere else. It topped the chart of social media channels where this picture was used the most, followed by FacebookGoogle+ and Instagram.

 

On Twitter, out of the total interactions, 60.1% of them were retweets, 36% of them were original posts from users, and 3.9% replied to the various posts of the photo.

 

Overall, President Mahama seems to be playing the election campaign game so well, as a Sentiment Score of 68 out of 100 indicates that despite the idea that the photo would generate a backlash, it rather helped spur the president’s message of approachability.

Analysis by Europa Taylor - europa.taylor@pulse.com.gh  | Twitter : @EuropaTaylor &  Kojo Biney - kojo.biney@ringier.com.gh

Get more elections updates from the Pulse Ghana Team on Twitter at either @PulseGhana or via #PulseElections. You can also visit the Pulse Election Hub



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