Tech News Instagram introduces first content vertical called @Music

Instagram founder and CEO Kevin Systrom announced in a post on the company's blog Wednesday morning (April 29).

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Instagram introduces first content vertical called @Music play

Instagram introduces first content vertical called @Music

(Jared Eberhardt)
play Kevin Systrom
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Instagram has unveiled @music, the Facebook-owned company’s first-ever content vertical and dedicated portal for highlighting artists and their activities.

Instagram founder and CEO Kevin Systrom announced in a post on the company's blog Wednesday morning (April 29).

The music community is –– and always has been –– an important part of Instagram. For the past four years, we have become the home for artists big and small –– a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans. Today we’re launching @music, a new account dedicated to exploring music around the globe, from those who create it to the community around it. Each week, we’ll take a look at the musical experience on Instagram. That means showing you a different side of artists you know and love, like Questlove (@questlove), and introducing you to up-and-coming talents from around the world, like Tricot (@ikkyu193). It means highlighting music photographers, album illustrators, instrument makers and, of course, fans. In the Instagram tradition, we will also welcome community participation with a new, music-themed monthly hashtag project. Music is a huge part of all of our lives here at Instagram. It’s a passion of ours, and we know it’s a passion of yours. So follow along at @music –– we think you’ll discover something new. – Kevin Systrom, Founder and CEO Art by @jaredeberhardt

Music has long been an important driver of the 300 million users currently active on Instagram -- more than 25 percent of the app's top accounts are musicians, with Beyonce (30.9 million) the platform's No. 1 most-followed account, followed closely by the likes of Ariana Grande (30.1 million), Taylor Swift (28.3 million),Justin Bieber (26 million), Miley Cyrus (18.3 million) and Rihanna and Katy Perry(who each have 17.7 million apiece).

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