Tech News Instagram introduces first content vertical called @Music

Instagram founder and CEO Kevin Systrom announced in a post on the company's blog Wednesday morning (April 29).

  • Published:
Instagram introduces first content vertical called @Music play

Instagram introduces first content vertical called @Music

(Jared Eberhardt)
play Kevin Systrom
24/7 Live - Subscribe to the Pulse Newsletter!

Instagram has unveiled @music, the Facebook-owned company’s first-ever content vertical and dedicated portal for highlighting artists and their activities.

Instagram founder and CEO Kevin Systrom announced in a post on the company's blog Wednesday morning (April 29).

The music community is –– and always has been –– an important part of Instagram. For the past four years, we have become the home for artists big and small –– a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans. Today we’re launching @music, a new account dedicated to exploring music around the globe, from those who create it to the community around it. Each week, we’ll take a look at the musical experience on Instagram. That means showing you a different side of artists you know and love, like Questlove (@questlove), and introducing you to up-and-coming talents from around the world, like Tricot (@ikkyu193). It means highlighting music photographers, album illustrators, instrument makers and, of course, fans. In the Instagram tradition, we will also welcome community participation with a new, music-themed monthly hashtag project. Music is a huge part of all of our lives here at Instagram. It’s a passion of ours, and we know it’s a passion of yours. So follow along at @music –– we think you’ll discover something new. – Kevin Systrom, Founder and CEO Art by @jaredeberhardt

Music has long been an important driver of the 300 million users currently active on Instagram -- more than 25 percent of the app's top accounts are musicians, with Beyonce (30.9 million) the platform's No. 1 most-followed account, followed closely by the likes of Ariana Grande (30.1 million), Taylor Swift (28.3 million),Justin Bieber (26 million), Miley Cyrus (18.3 million) and Rihanna and Katy Perry(who each have 17.7 million apiece).

Recommended Articles

Recommended Videos





Top Articles

1 VIDEO & PHOTOS Fire guts Dr. Nduom's Coconut Groove Regency Hotelbullet
2 Boozing Galore Scores of drunken youth pass out at stadium after...bullet
3 Regency Hotel fire outbreak Fire Service brought empty fire tenders...bullet
4 Dud Cheques Ibrahim Mahama ordered by EOCO to pay state GHC12.7...bullet
5 Dud Cheques Sam George claims government owes Ibrahim Mahama...bullet
6 Conflict 17 year-old killed in Nkonya, Alavanyo clashesbullet
7 Labour Unrest Labour Minister calls for dialogue with JUSSAG...bullet
8 Power Company ECG concession: No layoffs, Bawumia assures...bullet
9 Never Said ‘Boring’ “Vulgar” DKB’s performance was not...bullet
10 GIS Statistics More Ghanaians are leaving the country...bullet

Top Videos

1 Watch Stop taking collection in churches -TB Joshua to Pastorsbullet
2 TRAGEDY Fire guts Coconut Grove Hotelbullet
3 Nigerians stop deportation of chained compatriot in KLM flightbullet
4 Twitter Reacts Pepsi faces backlash over silly advertbullet
5 In Zimbabwe President Mugabe’s 70 year-old aide marries his...bullet
6 Video Metro Mass bus catches fire on Cape Coast-Kasoa highwaybullet
7 Ghana@60 Agya Koo embarrassed Ghana at Independence Day -...bullet
8 Obinim What happen'd when we fact checked Obinim's Bible...bullet
9 Health Alert Fufu is killing Africans - Mensah Otabilbullet
10 Meet "The Beast" President Obama's Cadillac that's...bullet

News