GLICO GROUP is a leading indigenous insurance and financial services company in Ghana and it is made up of six subsidiaries.
The Group Head, Corporate Affairs & Marketing of GLICO GROUP, Nana Efua Rockson presented the Personal Accident cover to the 2015 CIMG Marketing Man and Woman, who each received a GHC 50,000 cover limit.
Explaining the rationale behind the award of the Personal Accident Cover, Nana Efua elucidated that, “life is all about risk and risk mitigation. As the topmost Marketing Man and Woman start their one-year journey of influencing marketing in Ghana, it is important they feel secured and have the peace of mind to carry out their duties. It is for this reason that GLICO GROUP offered a Personal Accident cover to afford them protection during their tenure”.
Nana Efua further added that GLICO cushions all for life and this gesture is GLICO’s token contribution to see Marketing evolve in Ghana, because there will be no great companies without great marketing persons. Excellent service delivery requires a deliberate attempt to embed marketing principles in business operations to remain relevant to stakeholders.
The Executive Director of CIMG, Mr. Kwabena Agyekum also highlighted the fact that GLICO has applied marketing principles to its business growth for close to thirty years. He stated that, it was for this reason that GLICO GROUP’s Executive Chairman, Mr. Kwame Achampong-Kyei, was awarded the “CIMG Marketing Man of the year in 2008.
Mr. Agyekum further added that GLICO and the CIMG have a good business relationship and that GLICO has always reached out to the CIMG on marketing-related issues, advice and directions.
The 27 CIMG award ceremony was held at the Banquet Hall, State House on the theme, “Democracy and National Cohesion: Marketing a New Political Paradigm”.
It is worthy to note that, to date, Mr. Achampong-Kyei remains the only Marketing Man in the insurance industry.
GLICO GROUP is a leading indigenous insurance and financial services company in Ghana and it is made up of six subsidiaries namely: GLICO LIFE, GLICO HEALTHCARE, GLICO CAPITAL, GLICO PROPERTIES, GLICO GENERAL and GLICO PENSIONS all together providing quality insurance and financial products and services for the Ghanaian people.