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Chief Executive Officer of the Ghana Chamber of Telecommunications Kwaku Sakyi-Addo, has advised Ghanaian media houses to explore new technological ways of doing things as the nation migrates to digital broadcasting.
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Ghana is set to migrate from analog to digital broadcasting this year, after failing to meet the stipulated 2015 deadline.
The Communications expert believes the development will aid the media to improve in various aspects.
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The digital migration has been scheduled to occur in three phases.
The first phase will involve the Greater Accra and Ashanti regions, while Northern, Upper East, Upper West and Volta regions form the second face. The Western, Eastern and Central regions complete the third phase.
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Kwaku Sakyi-Addo added that though the introduction of digital broadcasting comes with advantages, it will also provide fierce competition for the various media houses since new ones will emerge.
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He therefore urged them to be very creative and inventive in their dealing in order not to fall behind.