Kanye West Rapper in talks with Apple for an exclusive release of his "Swish" album

Kanye West endorsed TIDAL on twitter but within weeks he deleted his tweets and appears to have distanced himself from the service but his obsession for Apple has paid off

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38-year-old, Kanye West, is reported to release his seventh studio album, " Swish" on Apple new music streaming platform which is expected to launch later today  despite the fact that Kanye is a co-owner of Jay-Z's  rival streaming service TIDAL.

Jay-Z launched TIDAL in March with celebrities including Beyonce, Madonna, and Kanye on board to promote it, but within a month it had dropped out of the top 700 download chart.

Dr. Kanye West recently referred to Apple as "number one" company in a interview at the Cannes Awards.

He added, "The reason I said I didn’t like Samsung particularly is because throughout my entire life, because of how my parents raised me, I have to work with the number one. I can’t work with anyone but Jay Z, because he’s number one.

"I can’t be with any girl but Kim, because that’s the girl whose pictures I look at the most and get turned on by. I’m not going to represent any company but Louis Vuitton, because that’s number one", Kanye said.

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