The "Cash Me Ousside" girl is sadly about to become a millionaire

Day after day, wanna-be influencers in fitness, tech, style, and more try to manufacture their own viral moments on Instagram, Snapchat, Facebook, and Twitter.

For some, it's an endless slog of low-level engagement and content. For others, like Danielle Bregoli, a.k.a. the "Cash Me Ousside" Girl, whose brief appearance on The Dr. Phil Show in September 2016 has since resulted in a massive social media following, viral celebrity unexpectedly thrusts you into the world of lucrative product deals, appearance fees, and—possibly, probably—a million dollars.

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Bregoli isn't a perfect example of this phenomenon—she appeared on a talk show, the public caught wind of her, the media followed suit, and the moment took on a life of its own. But in the age of social media, Bregoli didn't have to sit around waiting for another TV appearance to fall in her lap in order to sustain and monetize her momentum.

Despite the fact that Bregoli doesn't entertain in a way that feels "real" to most (her Facebook merely lists her as a "Public Figure" unlike, say, a musician or a comedian), and is actively offensive to many, she continues to flourish thanks to social channels like Instagram, potentially to the point that she could become a millionaire by the end of the year.

All this from a brief snippet of interview on a show that, purportedly, aims to help its participants better their lives.

Obviously, Bregoli hasn't undergone any sort of inspiring transformation; instead, she's reveled in the behavior that landed her on the show in the first place (and has since allowed her to return).

That she has benefitted from this strategy is a problem that can be pinned on any number of culprits: the gawking media; the racist, double standards of our society; the regular objectification of the lives of young women; those holding the phone and looking at the content; Dr. Phil, and, of course, Bregoli herself. (Requests for comment from both Bregoli and Dr. Phil for this story went unanswered.)

There are range of questions that can be asked in the face of this complicated issue; there is also this one: Will Bregoli become a millionaire in the next year? Does bad behavior result in rich rewards? Amazingly, it isn't inconceivable and, depending on who you ask, it may very well be likely.

She boasts 8.2 million followers on her Instagram alone (a figure that is climbing by the day), and has the tools at her disposal to become, as Michael Heller, the founder and CEO of New York digital marketing agency Talent Resources, puts it, "a walking network."

Already, Bregoli has secured product placement deals with brands like Fit Tea and Postmates and, judging by one of her latest Instagrams, perhaps Ruffles as well ("Ruffles are bae," she wrote in a recent post, while holding a bag of the company's chips).

These types of deals can yield tens of thousands of dollars for a figure with her type of following. For someone like Bregoli, she can command "a minimum of $30,000 to $40,000" for a single post, according to Heller, whose agency specializes in connecting brands and influencers.

The desire for Bregoli isn't even completely determined by what she's posting or who she is; rather it has to do with who's following her. If her next Fit Tea ad failed to gain the 9.8 million views (and counting) that her latest promotion did, perhaps Fit Tea will move on. But another brand seeking the pull of a young, popular face who appeals to a certain demographic—say, users under 25—would likely slide in.

Proprietary data collected from Bregoli's Twitter account by Heller's agency indicates that she commands the attention of an audience that is young and highly active on social media; though her persona is one that seems mystifying to some, and repugnant to others, the numbers bear out a substantial and marketable audience to be had for brands that have no qualms about associating themselves with her controversial public persona.

There's a reason that her fellow influencers, and rapper Kodak Black—who featured Bregoli in a music video for the song "Everything 1K"—are working with her.

And, now that she's reached these heights of popularity, she could be here to stay.

"We've done a lot of studies on this. We have thousands of influencers in our database, and we have software that tells us when someone's trending, when someone's got an increase in followers, when someone's losing followers," says Heller. "It's very low percentage that any of these influencers start losing followers."

Essentially, now that Bregoli has entered this higher tier of influence, it's unlikely that she'll ever come down from this level of quantifiable sway.

But does that mean that Bregoli will become a millionaire this year? With a reality television show potentially on the way, it is, according to Heller, "very likely."

He says the deal she signs for the show wouldn't put her over the top, but the added bargaining power could pave the way for even more lucrative product placement deals—long-term promotional campaigns that could easily reach a half a million dollars.

New York accountant John Lieberman estimates that Bregoli still has her work cut out for her, though. Taxes, as well as various hidden fees associated with management costs, living expenses, and more will all undercut Bregoli's purported wealth.

"There's not a lot of money to be made unless you're creating a brand," says Lieberman. "For her to gross a million? Yeah, she could do it, but at what cost? For her to net a million, she'll probably have to do $2.5 to $3 million, total."

That presents Bregoli with a tall task for the rest of 2017: locking down a reality television show; starring in multiple, lucrative advertising campaigns; scoring more than a few appearances at her reported, $40,000 rate; perhaps making more cameos in music videos (and hopefully receiving payment for them); and avoiding any hanger-ons who may have their hands out for a cut of her action.

"The cost of maintaining high level [celebrity] becomes expensive as you go deeper and deeper," says Lieberman. "How quickly she hits while the iron is hot is very important as well."

A story on Celebrity Net Worth speculated that, based on Bregoli's reported appearances fees and industry-standard social media rates (which match with the figures Heller provided), her current value is somewhere in the range of $200,000.

In order to reach that vaunted million dollar mark, she'll have to sustain her image well beyond the current moment. Heller believes that Bregoli will be able to hold the attention of her private corner of the Internet, and that her audience's loyalty will allow her to transform her image in the future with a following that grows in turn.

"She's going to build an audience. She's going to get bigger and bigger. She's going to take her journey," he says. "People are going to know her, understand her, relate to her. They're going to look at what kind of makeup and dresses she's buying."

And, as for any potential operating costs, he points out that they're probably low, given that she can promote herself by simply by posting short videos from her phone.

"I don't think there are a lot of expenses that go into maintaining her celebrity, because social is free," Heller says. "I don't see a lot of hidden costs. The probability of her being a million dollar personality in the next year is very likely, based on the different trends that we've seen."

That Bregoli is this far on the road to riches is, for a number of reasons, unsatisfying. The business model is, no doubt, disturbing. However, it's also not particularly new. Viral stardom and its attendant riches have been inviting our scorn for as long as they've been a thing.

Look no further than Caroline Moss' memorable profile on Vine star Logan Paul ("Google my net worth," says Paul in the story. "It says $1 million.") to remind yourself that you have felt this rage before and you will feel it again. Though Bregoli is appropriative, so is seemingly every white viral star desperate to hop on the trends that will win them the attention of a young, hungry audience.

You can think it's right, wrong, just the way things are and will always be, all the above. This is the sort of moral logic we're confronted with by an unceasing feedback loop between a person, a personality, and the media middle man operating at the speed of the Internet.