Geisha is generally well known for celebrating Mothers in every way possible.
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Do you really know your mum?
Mothers are at the heart of all the brand does and therefore any activity that seeks to amplify this is quickly endorsed by the brand.
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This whole idea came from casual conversations with friends and colleagues in the office. By just asking very random questions about mums, such as the primary school she attended, her nickname, her best friend’s name, where she grew up etcetera we quickly realized that almost all of us did not really know our mum’s as much as we thought we did.
So we concluded on the note that if this was the story in house, then it was very likely that the larger majority would equally be clueless on such details and boy were we right! We decided to interweave this into the euphoria of Mother’s Day and consequently the ‘I Know My Geisha Mum’ challenge was born.
A pretty simple strategy was used. We interviewed random people on the streets and asked them very interesting and unexpected questions about their mothers. For example your mum’s nickname, the school she attended etcetera. Someone might ask or even wonder how we could authenticate what the people said—which was not really our goal, our sole aim was to expose the funny ignorance of people not knowing as much of their mums as they thought they did
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This was clearly evident in their momentary pauses, nervous laughter and blatant honesty when they confessed that they didn’t have any clue or idea as to what the answers were. Also, we went a step further to surprise all participants buy rewarding them with special Geisha bags which mainly consisted of Geisha products, branded tee shirts towels and Vlisco cloths to be given to their mums.
So there you see, in this short and fun video we managed to expose the hard truth that most people really do not know as much about their mums as they thought they did. This challenge aims to admonish everyone to inquire from their mums and ask as many questions as they would a new friend.
This goes a long way to strengthen the mother -child bond in a very unique way. With Geisha being the brand to spearhead and facilitate these long lasting relationships.
Ask your mums all the fun and crazy questions you can think of because next time you could be the one being interviewed on our ‘I Know My Geisha Mum Challenge.’
Geisha OlastAaaaaaaaaaaama!!!
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