Kofi Adjorlolo Payola exists even at BBC

Mr Adjorlolo who was once a presenter with Ghana Broadcasting Corporation (GBC) in an interview on Accra FM’s Entertainment Capital said the practise is not necessarily a bad one.

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Ghanaian actor, Kofi Adjorlolo play

Ghanaian actor, Kofi Adjorlolo

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Ghanaian actor, Kofi Adjorlolo, has stated that the act of artistes and managers paying money to radio presenters to promote their songs even exists at the British Broadcasting Corporation (BBC).

Mr Adjorlolo who was once a presenter with Ghana Broadcasting Corporation (GBC) in an interview on Accra FM’s Entertainment Capital said the practise is not necessarily a bad one.

“When I travelled abroad, I realised that payola was something that existed there. Even at the BBC, there is payola. Payola did not even originate from Ghana, it is a radio term. It is an international term in radio and can even be found in the dictionary,” he said.

‘The Miser’ movie maker recalled taking payola from Daddy Lumba’s camp back in the day but added that he did not take anything from Kojo Antwi, CK Man and some musicians he was friends with.

“The first time I took payola and was very okay with it was from Daddy Lumba’s camp… That was for me to promote ‘Yeeye Aka Akwantuomu’. If I could remember, it was Daddy Lumba’s mother who brought it. I love Lumba so much and he is a gentleman…” he noted.

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The issue of payola has been discussed on various entertainment shows in Ghana with some artistes calling on disc jockeys to desist from the act.

They argued that the practice is costing them their career as songs do not get the popularity they deserve when owners refuse to pay.

Some have questioned why presenters play foreign songs free of charge but demand money from Ghanaian acts before giving their songs rotation.

Kofi Adjorlolo has featured in countless number of movies including Ties That Bind, Single and Married, God Loves Prostitutes, Mummy's Daughter and Ghana Must Go.

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