Guinness Ghana launches new product into the market

Europa

November 28, 2016 12:07 PM

Speaking at the launch on Sunday, November 27, 2016, Kweku Sekyi-Cann, Marketing Director of GGBL said Tappers Palms is inspired by the iconic palm wine drink of the village and captures the true taste of Ghana.

Guinness Ghana launches Tappers Palms

Guinness Ghana Breweries Limited on Sunday, November 27, 2016 launched

The drink is made with natural notes of palm and served ice-cold, which is an authentic and modern take on the original palm wine.

Speaking at the launch, Kweku Sekyi-Cann, Marketing Director of GGBL said Tappers Palms is inspired by the iconic palm wine drink of the village and captures the true taste of Ghana.

"What we have done is we have mimicked what it takes to do a palm wine, and we have created this new brand that is a refreshing take of palm wine. It is not palm wine, but it lends itself to taking on the characteristics of palm wine and therefore a consumer in the city who wants to have a refreshing drink which is similar to palm wine can enjoy Tappers Palms," he said.

He added that the product, which is already in the market, is available in 300ml returnable glass bottle, which is 3 Cedis, and 625ml returnable glass bottle, which is 4 Cedis.

The Tappers Palms launch witnessed some exciting performances from award-wining hiplife and dancehall artists, including Stonebwoy, VVIP, Nii Funny and others.

Tappers Palms, which contains 4 per cent ABV, is available in everyday bars in Greater Accra, Western and Central Regions and will be rolled out countrywide in phases as part of the company’s comprehensive strategy to bring the refreshing palm drink to the doorstep of consumers.

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