Africa must embrace the shifting world by exploiting the potential of its emerging market which will eventually turn on the lights for the next generation of Africans.
According to him, emerging markets boost global economies making growth prospects for such markets much higher.
He spoke to Pulse Business during the launch of NiBS Executive MBA with Emerging Markets Focus.
The Executive MBA program is designed for aspiring leaders who want to develop bold foresight to embrace the full potentials in emerging markets.
Research says companies in emerging markets grow faster than those based in developed economies.
READ ALSO: Head of Ghana Airport Company resigns
Professor Gima has therefore urged businesses to be “committed to acquiring the necessary skills to leverage the potentials of Ghana’s emerging market”.
Meanwhile, an economist at the Nobel International Business School, Dr Hod Anyigba has expressed dissatisfaction at the underutilization of digital means of running businesses in the country.
According to him, there is the need for businesses to invest in digital strategy in order to compete with global brands. He is therefore charging businesses to explore the numerous benefits that come with digital strategy.