Twitter will make it easier for companies to stream live video on its service with the launch on Tuesday of a new set of features aimed at professional broadcasters, Business Insider has learned.
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Twitter is following Facebook by opening up its live video platform (TWTR)
Twitter will make it easier for companies to stream live video directly on its platform. Broadcasters will finally be able to bypass the Twitter-owned Periscope app.
Media organizations and advertisers will be able to stream live video directly on Twitter using professional camera equipment, a person familiar with the matter said. Anyone can stream live video using the Twitter mobile app already, but broadcasters currently have no way of streaming with professional equipment unless they strike a deal with Twitter directly.
Twitter has struck a number of its own live partnerships in recent months, including deals for the NFL's Thursday Night Football games and financial news shows from Cheddar and Bloomberg. It's unclear if those select deals will remain a key part of Twitter's strategy, or if the company will choose to fund more live video shows from publishers like Facebook has done in the past.
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