Snapchat is adding more kinds of camera ads to attract big advertisers (SNAP)

pulse

May 15, 2017 7:23 PM

After placing ads on the faces of its users, Snapchat is bringing more ads to the world around them with Sponsored World Lenses.

After placing ads on the faces of its users, Snapchat is bringing more ads to the world around them.

Snapchat announced on Monday that it will sell sponsored World Lenses, which are virtual effects that can be displayed in the real world through the app's front-facing camera.

Advertisers will also be able to purchase targeted Lenses for the first time. Brands like Taco Bell previously had to purchase campaigns that were shown to all Snapchat users in a country.

missed Wall Street's expectations for its first quarterly earnings

Snapchat charges $100,000 to $750,000 for Lenses, according to several sources familiar with the matter. That makes the format one of the app's priciest ad offerings.

Here are the three new ad formats Snap announced on Monday:

Sponsored World Lenses:
Targeted Lenses:
Smart Geofilters:

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