Microsoft's ownership of "Minecraft" has made for some decidedly strange situations.
ADVERTISEMENT
One tweet perfectly highlights the bizarre position Microsoft is in with 'Minecraft' (MSFT)
Ever since Microsoft bought "Minecraft," the company's Xbox division has been in charge of supporting the game on its competition's platforms.
null
ADVERTISEMENT
Recommended articles
There was none more bizarre than this week, when company executive Phil Spencer celebrated the launch of "Minecraft" for Nintendo's hot new game console, the Switch. touted on Twitter:
But such weird situations are nothing new. Microsoft has been placed in them repeatedly ever since it purchased "Minecraft" back in 2014. That's because Microsoft has continued to support the game on a whole slew of platforms it doesn't control. You can play it on your phone (iPhone and Android), on your tablet, on your computer (PC or Mac), and even on Sony's PlayStation 4.
Heck, the Switch isn't even the first Nintendo console for "Minecraft" to appear on. Microsoft previously released a version of the game for the Wii U, Nintendo's last home console.
ADVERTISEMENT
Which isn't to say there's something wrong with Microsoft preserving the legacy of "Minecraft" as a game you can play on pretty much anything.It might be a smart business move! And from a consumer's perspective, it's mighty nice to be able to play the game on any platform you want. But that situation is a tremendous outlier in terms of typical game industry strategy, and it sticks out as a result.
It's outright fantastic that "Minecraft" just launched on the Nintendo Switch, a platform that makes perfect sense for it. It's also outright bizarre that Microsoft is responsible for making that happen.
FOLLOW BUSINESS INSIDER AFRICA
ADVERTISEMENT
Recommended articles
The global workforce is set to collapse without Africa
500 millionaires fall off in Kenya - here’s why
Top 10 African countries with the most centi-millionaires in 2024
7 most influential Africans in the world 2024 -TIME
5 African countries with the least expensive freelancers
African billionaires are fleeing their home continent amidst economic downturn
Fear of a new epidemic pushes President Putin to collaborate with Africa
Nigerian chess master to begin 58-hour Guinness World Record attempt at Times Square today
