Apple Pay can be really easy to use — if you can find a retailer that accepts it.
ADVERTISEMENT
Apple Pay is expanding, but it still has a long way to go
Apple Pay is a fantastic product, but its limited reach remains a problem.
Apple's service, which allows you to store your credit cards on an iPhone and pay for goods at retailers by just tapping your phones on a payment terminal, is gradually becoming available in more countries, Statista. But it’s still nowhere to be found in wide swaths of the iPhone-using world. And even in the countries where Apple Pay is available, it's still a long way from being universally accepted.
The iPhone maker has a fine line to walk with Apple Pay, balancing the interests of merchants, credit card networks, banks (from whom Apple collects a fee), and its customers. It's likely to take a while longer before retailer support for Apply Pay and mobile payments in general becomes ubiquitous.
In the meantime, Apple is starting to move its payments service beyond in-store transactions. Apple Pay users can already make purchases with it on the web via the company's Safari browser. Meanwhile, Apple is considering supporting pre-paid debit cards and is working on a service that would compete with Venmo, whose app allows users to share restaurant tabs and send payments to their friends, Recode recently reported.
JOIN OUR PULSE COMMUNITY!
ADVERTISEMENT
Eyewitness? Submit your stories now via social or:
Email: eyewitness@pulse.ng
ADVERTISEMENT