60 schools across the US are using a genius strategy to boost kids' attendance rates

As part of its Care Counts program, the company found that giving 17 schools in Missouri and California led to 90% of kids attending school more often and 89% greater class participation — all from kids having clean clothes to wear to school.

On May 1, Whirlpool announced it was partnering with Teach for America to expand the program to 60 total schools in 10 US school districts by August 2017.

The new regions include New Orleans, Chicago, Atlanta, and Los Angeles, among others.

Jennifer Tayebi, brand manager at Whirlpool, says the most rewarding part of the program has been seeing the direct effects clean clothes can have on a student's desire to learn.

"Maybe they weren't able to pay their electricity bill or they're homeless," she tells Business Insider. It's been gratifying to see that "we can help them with something as simple as donating a washer and dryer to give them clean clothes and to help them feel better about themselves."

Chronic absenteeism is one of the biggest problems facing America's low-income schools. Some six million kids miss at least 15 days a year for numerous reasons: sickness, lack of interest, family responsibilities, drugs.

But a less talked-about reason is that they don't have clean clothes, and so they feel too embarrassed to come to school dirty. They might skip days on end, setting them back academically and burdening the system overall.

During the 2015-2016 school year, teachers and other staff members told students to bring in whatever laundry they could fit in a single bag as often they needed. Parents or teachers from the school would handle the cleaning that day, at no cost to families.

University of California, Irvine, sociologist Richard Arum says the program likely saw such stellar results for two reasons.

She says her experiences have taught her that before a school can raise attendance figures, let alone test scores, it needs to create a culture of safety and support.

More than 900 schools reached out, from Saudia Arabia to Scotland, requesting Whirlpool bring the program to their neck of the woods.

According to Riddle, the tight-knit group of parents and counselors she's assembled to help with the laundry program means her district is just getting started.

"You have the visible leadership teams within the schools who want to make sure that we're eliminating any barriers that our students may have, so that they can focus on what's most important. And that's coming to school to receive an education," Riddle said.

60 schools across the US are using a genius strategy to boost kids' attendance rates

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