McDonald's is forking up a ton of cash to help franchisees fund costly restaurant upgrades in an unprecedented move to win back lost customers.
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McDonald's is making an unprecedented move to win back lost customers (MCD)
Customers will soon see a lot of changes coming to McDonald's restaurants across the US.
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McDonald's is likely offering financing for the new "Experience of the Future" upgrades to speed up the renovations and give franchisees confidence that these changes will be permanent and vital components of McDonald's business strategy going forward.
But McDonald's has been building momentum on the addition of all-day breakfast and new sizes for the chain's iconic Big Mac, which helped lift same-store sales in the US by 1.7% in the most recent quarter.
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