ADVERTISEMENT
ADVERTISEMENT

Half of millennials think that YouTube has the most annoying ads (FB, SNAP, GOOGL, TWTR, LNKD)

Facebook and YouTube are unquestionably two of the world’s most popular digital platforms. And with such large audiences up for grabs, it’s no wonder that advertisers are pouring funds into both businesses: Facebook generated close to $27 billion in advertising revenue in 2016, and though Google doesn’t break out YouTube sales, it credits the video platform as a crucial driver of its advertising revenue, which topped $79 billion last year.

null

It's not surprising that these two platforms are reputed to have the most annoying ads.

Millennials and baby boomers are divided on which platform serves the worst ads. Their preferences are inversely related by age group: Older survey respondents like YouTube ads more than Facebook ads, and vice versa for younger respondents. The familiarity that older people have with traditional TV may explain their tolerance for YouTube ads, which consist of pre- and mid-roll ads that resemble ad interruptions in linear programming.

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.
ADVERTISEMENT

Eyewitness? Submit your stories now via social or:

Email: eyewitness@pulse.ng

Recommended articles

Here's everything to know about being a virgin on your wedding night

Here's everything to know about being a virgin on your wedding night

7 do's and don’ts of the Holy month of Ramadan

7 do's and don’ts of the Holy month of Ramadan

Top 5 sweetest celebrity mother-child relationships that stand out for us

Top 5 sweetest celebrity mother-child relationships that stand out for us

International Women's Day: 5 Nigerian female celebrities championing women’s rights

International Women's Day: 5 Nigerian female celebrities championing women’s rights

Top 5 female directors in Nollywood

Top 5 female directors in Nollywood

6 things that will break a Muslim's fast during Ramadan

6 things that will break a Muslim's fast during Ramadan

5 benefits of fasting during Ramadan

5 benefits of fasting during Ramadan

5 reasons Easter was more fun when we were children

5 reasons Easter was more fun when we were children

Dos and don’ts of supporting Muslims during Ramadan

Dos and don’ts of supporting Muslims during Ramadan

ADVERTISEMENT
ADVERTISEMENT