One of beverage giant’s Super Bowl commercials will have nothing to do with soda

pulse

January 24, 2017 7:59 PM

The beverage giant bought a 30-second Super Bowl ad to debut the company's new premium bottled water brand

lifewtr

Bottled water — not soda — is taking center stage in PepsiCos war against Coca-Cola.

The beverage giant bought a 30-second Super Bowl ad to debut the company's new premium bottled water brand, "LIFEWTR," The Wall Street Journal reported Tuesday.

At first glance, it's an unconventional decision for the company.

However, as consumers move away from sugar-sweetened beverages, bottled water is becoming increasingly crucial to companies like Coca-Cola and PepsiCo once known almost exclusively for their name-brand sodas.

11.7 billion gallons of the beverage

Coupled with slumping sales in the soda industry, experts anticipate bottled water consumption to soon beat out soda consumption in the US — if it hasn't already.

While a Coca-Cola spokesperson told The Wall Street Journal that while the company isn't planning on running Super Bowl ads for its bottled water brands Dasani and Smartwater, it is launching new ads for the brands in a few months.

pulse