Lonzo Ball has unveiled his first shoe and it comes with a $495 price tag

pulse

May 4, 2017 10:23 PM

Lonzo Ball has unveiled his first shoe under his family's own brand, Big Baller Brand.

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One week after it was reported that Nike, Under Armour, and Adidas were spurning Lonzo Ball as a potential athlete endorser, the UCLA product has unveiled his first shoe under his family's own brand, Big Baller Brand.

And it costs $495 (not a typo).

Here is the shoe, dubbed the ZO2, not to be confused with a son of Alonzo Mourning.

Here is a closer look at the back of the shoe and the shoe's logo.

According to Darren Rovell of ESPN, the shoe giants walked away after LaVar "offered something that has no precedent."

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