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Norwegian Air is launching a direct flight from London to Singapore for £179

The flights, which are already on sale, will operate four times a week starting from September 28, increasing to five times a week in the winter.

The route will be operated on the airline's 787 Dreamliner aircraft, which has 344 seats.

Norwegian Air announced on Thursday that it will launch a new direct route from London Gatwick to Singapore Changi Airport in September starting at £179 ($230) one way.

The flights, which are already on sale, will operate four times a week starting from September 28, increasing to five times a week in the winter.

The route will be operated on the airline's 787 Dreamliner aircraft, which has 344 economy and premium seats.

While the economy fares are cost-effective, the premium cabin seats start at £699 ($897) one way, which includes lounge access at Gatwick, more legroom, a complimentary meal service, and "generous baggage allowance."

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The move is part of the airline's efforts to expand its low-cost long-haul flights into new global markets, including Asia, opening up more options for business travellers.

Starting in June, the Norwegian low-cost carrier will operate flights using its new Boeing 737 MAX 8 aeroplanes to destinations in Ireland, Northern Ireland, and Scotland from its bases in Orange County, New York, Hartford, and Providence.

Icelandic low-cost airline WOW Air launched a sale with $70 (£55) fares from the US West Coast to Europe with a stopover in Reykjavík, Iceland.

In a press release, Norwegian CEO Bjorn Kjos said: "Our transatlantic flights have shown the huge demand for affordable long-haul travel, so we are delighted to expand into new markets and offer our first route to Asia from the UK."

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"Travel should be affordable for all, so adding Singapore to our growing UK network will give passengers even more choice for affordable, quality travel to a range of global destinations."

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