HBO created an event out of the premiere-date announcement for season seven of "Game of Thrones," but its major flaws truly tested fan dedication.
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HBO made 'Game of Thrones' fans watch ice melt for a painfully long time, and they went nuts
Hundreds of thousands of "Game of Thrones" fans tuned in to HBO's Facebook Live to find out more about season seven, but the presentation was deeply flawed.
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On Thursday, HBO used Facebook Live to announce the date. More than 100,000 fans tuned in to watch the event, but it was plagued with stops and starts and apparent technical problems.
In the Facebook Live video, fans were told to type "fire" in order to help melt a block of ice with sudden bursts of fire to reveal the premiere date.
Unfortunately, not a lot of melting happened.
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After about 11 minutes, the video went down. It took nearly 20 minutes longer to bring the video feed back, only for viewers to find the block hadn't melted much in the meantime. The video went down another time and new video appeared again.
Then some seemingly stronger blasts of fire revealed the premiere date of July 16, 2017.
Fans and critics took the opportunity to make swipes at the marketing failure from HBO, which is normally so precise about how it rolls out "Game of Thrones" materials.
A user on one of the Facebook Live video posts commented, bluntly, "
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