The demographic makeup of the US will change dramatically over the next 10 years, and a new report from a group of Credit Suisse analysts led by Seth Sigman shows that those changes could have a big impact on consumer spending and the well-being of certain industries.
CREDIT SUISSE: Huge demographic changes in the US could hit these 14 retail stocks
The demographic makeup of the US will change dramatically over the next 10 years.
According to the report, the following demographic changes will have the biggest impact on consumer spending:
- "Lower growth in under 25-years-old cohort."
- "Growing young adult population."
- "Shrinking middle-age population."
- "Growing older population."
"Our analysis is most positive for Home Improvement, Leisure-related categories (e.g., RV's, boats), and Staple categories (Healthcare, Household Supplies, Food at Home) based on expected growth in the young adult and 65+ age cohorts, while less positive for Apparel/Footwear, General Sporting Goods, Home Furnishings, Casual Dining, based on a shrinking middle-age group," the analysts wrote.
Following are 14 stocks Credit Suisse thinks could be negatively affected by demographic changes in the US.
Hudson's Bay Company
Shrinking middle-age population; old population spends less
Source: Credit Suisse
JCPenney
Shrinking middle-age population; old population spends less
Source: Credit Suisse
Nordstrom
Shrinking middle-age population; old population spends less
Source: Credit Suisse
Kohl's
Shrinking middle-age population; old population spends less
Source: Credit Suisse
Macy's
Shrinking middle-age population; old population spends less
Source: Credit Suisse
Phillips-Van Heusen
Shrinking middle-age population; old population spends less
Source: Credit Suisse
Ralph Lauren
Shrinking middle-age population; old population spends less
Source: Credit Suisse
Denny's
hrinking middle-age population; old population spends less
Source: Credit Suisse
Bloomin' Brands
hrinking middle-age population; old population spends less
Source: Credit Suisse
Pier 1 Imports
Shrinking middle-age population; old population spends less
Source: Credit Suisse
Williams Sonoma
Demographic driver: Shrinking middle-age population; old population spends less
Source: Credit Suisse
Dick's
Hibbett Sports
GameStop
Less growth in under-25-year-old population.
Source: Credit Suisse
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